MEN’S SUMMIT: Male Models and the Social Media Impact

Since IMG relaunched its men’s division in 2012, the whole world has changed. Instagram and YouTube have exploded, and everybody looks at social media. Modeling agencies have had to figure out what it all means, and how a model’s social media following could impact their careers. Mario Acquarulo, director of the men’s division, IMG Models New York; Miles Chamley Watson, Olympic fencer and model, and Cameron Dallas, model, influencer and entrepreneur, sat down with Alex Badia, style director of WWD, to talk about how the male modeling business has changed over the last few years, and how important it is to have a social media presence and a story to tell. Both models are with IMG. Acquarulo recalled what happened in 2015, when they first met Dallas. The model came to the office and had 10 million followers, and while they thought it was great, they thought “what do these numbers mean?” Acquarulo took Dallas to dinner at Indochine, and there was a table of IMG clients nearby, and he introduced Dallas to them. They weren’t overly impressed. “Then they texted their daughters, and ran back over and said, ‘OMG, I have my daughter screaming on the phone.’” This is the first

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