Mindy Kaling Shares Love for Shoes in DSW Campaign

Mindy Kaling is adding some star power to DSW Designer Shoe Warehouse. The actress, comedian and writer is appearing in a new campaign illustrating the power of finding the right shoes. The campaign, which breaks today, will run through 2020 across TV, digital, social, events and Kaling’s social media channels — where she has 3.9 million followers on Instagram alone. It’s the first time DSW, which sells footwear and accessories for women, men and children, has featured a celebrity in its advertising. The campaign features Kaling in 60- and 30-second spots showcasing how DSW has the perfect shoes for every situation and mood. This includes snakeskin booties that inspire the need to get back together with your ex-husband (even if you don’t have one), to chic mules that transport you to your next vacation to the Amalfi Coast, to sandals that make you dream of sipping an umbrella drink and napping on the beach. Kaling will also be featured in 15-second videos. In a telephone interview, Kaling said this was her first fashion ad campaign, although she has done an ad for Nationwide that ran during the Super Bowl in 2015, as well as ads for American Express. But DSW was fun because Kaling used

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