Mother’s Day Spending Looks to Hit Record $25 Billion This Year

Mother’s Day spending this year is expected to account for the day’s highest consumer spending to date, according to the annual survey released today by the National Retail Federation. Spending is expected to deliver a record total of $25 billion this year, up from $23.1 billion in 2018. The survey found that 84 percent of U.S. adults plan to celebrate their mothers and other women in their lives. “Mother’s Day spending has been growing consistently over the past several years, and this year’s spending is expected to be the highest in the 16-year history of our survey,” said Matthew Shay, president and chief executive officer of the NRF. “Consumers are excited to celebrate all the moms in their lives, and retailers are ready to inspire consumers with unique gift options.” Those celebrating look to spend an average of $196 compared with $180 in 2018. Consumers ages 35 to 44 are likely to spend the most at an average $248, up from $224, and men are likely to spend more than women at $237 compared with $158. Newer gift giving options such as special outings and gift cards are growing, in addition to more traditional gifts such as flowers, greeting cards and jewelry. Increased spending

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