Net-a-porter Debuting L.A. Brand Dôen as First Retail Partner

Net-a-porter has partnered with Dôen as the first and exclusive retail partner for the Los Angeles brand, which will launch on the e-commerce site on April 30 with a capsule collection of 15 pieces for women and three for girls. Santa Barbara, Calif.-born and raised sisters Margaret and Katherine Kleveland founded Dôen in 2015, and have carved out a niche with customers in L.A. and beyond with their romantic, Victorian-inspired prairie blouses and dresses. The brand has been largely direct-to-consumer until now, and marketed through social media. “We’ve dabbled in collaborations and in strategic wholesale with Reformation and Le Bon Marché to gather some learning. But this is the first exclusive collection we have done,” said Margaret, adding that this is not the brand coming out as a wholesaler, but rather a move to access a new customer through what she hopes will be ongoing exclusive collections. “We’ve already been able to test these silhouettes on our early adopters, and being able to expand to a global, diverse customer base will be good exposure and feedback for us.” Dôen for Net-a-porter  Courtesy Net-a-porter’s recent leap into children’s clothes was also a draw, she added. “A lot of people who know our brand come for women’s,

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