Pat McGrath Paints Selfridges Gold
LONDON — “All my kids are here,” shouted Pat McGrath, surrounded by models, designers, dancers and even industry executives, eager to take selfies with her on the gold glitter stage she set at Selfridges’ Brasserie of Lights. She was here to celebrate the landing of “The Mothership,” a three-month beauty destination for her beauty range, Pat McGrath Labs, that has taken over Selfridges’ Corner Shop. McGrath added her high-shine, high-glamour touch all over the Corner Shop, dressing every wall in her favorite gold hue and adding life-size gold lips and a gold vending machine display in the space. Selfridges’ designers were eager to celebrate McGrath’s launch: Jonathan Anderson designed a chic clutch with a light-up internal mirror; Prada paid homage with a sequined gold clutch, while Chrome Hearts, which has a street-facing shop in Selfridges’ new accessories hall dressed up its windows with a new capsule of leather clothing and accessories — also gold-tinged — created especially for McGrath. “If Pat calls you and asks you can you do the window I’m not gonna say no, she is a genius,” said Chrome Hearts’ Laurie Lynn, who is also plotting the brand’s first show in Paris next year and eager to secure McGrath as the makeup artist. “Based onFollow WWD on Twitter or become a fan on Facebook.
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