Rails Further Charts Retail Path With The Grove 

Rails, the clothing company that began turning heads with a workhorse button-up shirt seen on celebrities, is making good on plans for its own retail. The company has tested pop-ups in the past, including within Harrods and The Surf Lodge, and now has a pop-up at The Grove set to open Saturday and remain in operation through April 30. The temporary space will be located in the shopping center’s dedicated Glass Box pop-up space. Rails will mostly play up its women’s offering, but will also have on hand some of its men’s and kids’ pieces. The Grove will be followed up in October with a permanent store in Los Angeles. In spring 2020 Rails plans to open a New York store, with the goal of opening as many as two to three stores over the next four years — all funded through the company’s profits. The strategy makes good on a brick-and-mortar ambition the company had been considering for a few years. However, growth of its wholesale business had largely kept it from moving forward until now. “One of the challenges for us getting to retail is that there’s so much growth happening in the wholesale business,” said founder Jeff Abrams. “We’ve really been

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