Retail Tech Firm Aims to Make AI-fueled Shopping Easier

Retail marketing tech firm Bluecore’s expanded partnership with Google, revealed Tuesday at the tech giant’s cloud-focused developer conference in San Francisco, aims to make the latter’s cloud-computing platform easier for retail marketers to use. According to Bluecore, the solution effectively takes Google’s weighty cloud muscle and puts an interface on it, so clients don’t have to figure out how to interpret raw data. “For years, there’s been talk about the convergence of the role of the CMO [chief marketing officer] and the CIO [chief information officer] at retail companies,” said Fayez Mohamood, Bluecore’s chief executive officer and cofounder. The partnership helps CMOs “by making it easy for them to activate personalized experiences…without depending on legacy systems and multiple internal departments.” The interface allows marketers to drill down into the needs, behaviors and preferences of each segment of their audience. Bluecore’s dashboard.  Bluecore, which serves 400 retailers — including Tommy Hilfiger, Perry Ellis, Teleflora, Staples and Best Buy Canada — built its Retail Performance Cloud entirely on Google Cloud. That should be no surprise, considering the search giant’s cloud business has been aggressively courting the retail sector. Stores and brands look like a golden goose for competitors taking aim at Amazon Web Services’ dominance. While some retailers do plug

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