ShopStyle Expands Transparency With New Influencer Monetization Feature

ShopStyle wants its influencers to know their worth. In November, the online platform rolled out new features geared toward helping its influencer collective of 20,000 monetize even more content. Now, it is unveiling a program that will allow influencers to see just how much they’re driving in sales to retail partners, as well as conversion and average order value. “When a brand does sponsored content with an influencer, those campaigns are increasingly becoming judged on performance and sales metrics as opposed to things like brand awareness,” said Brent Locks, ShopStyle’s general manager. “As we continue to build on our commitment to invest more in influencers and how they can grow their businesses by more effectively meeting the advertiser’s goals, we need to make sure that they also are evolving from a brand-building channel to a revenue-driving channel.” Through the Know Your Worth program, ShopStyle will let influencers see their conversion rates, average order value and total sales driven to retail partners.  Courtesy Image ShopStyle influencers previously only had access to insights such as how many orders were placed through a partnership and how much they made from the partnership. The Know Your Worth program allows influencers to see the total sales they’ve driven to retail

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