Think Tank: As Men’s Wear Skyrockets, Retailers Need to Reconsider Strategy

Retail is constantly evolving, meaning retailers and brands alike are finding themselves re-strategizing and adjusting their priorities. With increased technology innovations and new demographics taking interest in fashion, we’ve witnessed the major rise and influence of men’s wear across retail. The entire men’s wear market is expected to surpass women’s wear by 2021, and everyone from mainstream retailers like Nike to luxury fashion brands such as Louis Vuitton to celeb clothing lines like Yeezy are looking to capitalize on the trend. But this new demographic of shoppers and their corresponding influence across the industry presents a unique hurdle for retailers. Now they must figure out how to adjust their product offerings while also meaningfully engaging with male shoppers to garner the same success they’ve already achieved with women. The rise of men’s wear — an era of male fashion empowerment Up until the early Aughts, men’s wear was centered around pricey suits and inexpensive leisurewear — the work uniform was your best suit and weekend wear was your favorite graphic or collared T-shirt. Ten years ago, the average man would spend anywhere between $200 to $1,000-plus on a suit and hundreds of dollars on ties to demonstrate their social prowess and career

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