Tommy Hilfiger Launches Re-edition of Tommy Jeans Coca-Cola Capsule Collection

Tommy Hilfiger must be a firm believer in the Sixties slogan that “Things Go Better With Coke.” Hilfiger, which is owned by PVH Corp., and The Coca-Cola Co. said Monday they are launching The Tommy Jeans Coca-Cola capsule collection, a special re-edition of the styles Hilfiger designed in 1986 to create the very first Coca-Cola Clothes collection, under Murjani International. The women’s and men’s Tommy Jeans Coca-Cola capsule collection will be available at select Tommy Jeans stores worldwide, select wholesale clients and online at tommy.com, beginning April 5. Avery Baker, chief brand officer of Tommy Hilfiger, said, “The Tommy Jeans Coca-Cola capsule collection celebrates an iconic milestone in Tommy Hilfiger’s history.” She called the Coca-Cola collection that was launched in the Eighties “bold, bright and instantly recognizable.” “This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation,” Baker said. Inspired by the original ad, the collaboration’s new digital campaign is set against a minimalist background. It was shot by Meinke Klein and styled by Luke Day. The ads feature a diverse group of personalities such as India Graham, Tyvanni Ebuehi, Zong Meng, Isabella Gallego, Kit Warrington, Mars

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