Tracing Sustainability Back to Farmers Gains Ground With Brands

Without question, sustainability is a buzzword in fashion circles, but consumers are increasingly seeking the data to back it up. The Colorado-based firm aims to help companies trace their products back to the farms where they are developed, said founder Daniel Jones. Bext360’s objective is to improve the upstream supply chains of commodities and improve sustainable practices for communities, consumers and the environment. Through Bext360, organizations can blockchain traceable data and sustainability metrics within its software for a complete view of their supply chain and sustainable development activities. Bext360’s sustainability library has metrics to address economic, environmental, governance and social priorities. It can also supply systems to evaluate organic cotton goods at the point of collection to ensure that the right amount of organic cotton is being processed by the ginner, the spinner and the garment manufacturer. This year Bext360 aims to have close to 250,000 farmers touched by its products and solutions, compared to 80,000 to 90,000 last year. Citing Provenance founder Jessi Baker’s “very good ethos” about how she is running her company, Jones spoke of the camaraderie in the field. “There are other companies that we cooperate with and other straight-up competitors that really have the same mission with

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