Valmont Puts a Ring on Biggest, Boldest Bridal Show Yet

Take a breath, there’s a lot going on in Spain this spring. Barcelona, known as the global capital of bridal fashion, is set to hold its “biggest event” yet, with participation from 429 brands, increasing 13 percent from the previous year’s brand participation, and akin to a new bride, the event takes a new name: “The Valmont Barcelona Bridal Fashion Week.” As of this year, Valmont Barcelona Bridal Fashion Week will be hosted in partnership with Valmont, the Swiss high-end cosmetic company and Barcelona Bridal Fashion Week. Spain is the “only Western country with production higher than internal demand” in regards to bridal wear, assuming position as the “second-largest exporter of bridal fashion behind China,” according to a report on Millennial and Gen Z brides conducted on behalf of Valmont Barcelona Bridal Fashion Week. “Today VBBFW is fashion, design, business, vitality, a mixture of cultures and international transactions. It’s a catalyst of trends and a merger between tradition and innovation,” said Estermaria Laruccia, the event’s director, in a statement. The event, organized by Fira de Barcelona, Barcelona’s trade fair institution, will take place April 23 to 28 in the Montjuïc venue, centrally located in the city. The first four days are dedicated

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from WWDWWD http://bit.ly/2XlZo9S