Wardrobe Teams Up With Gregory Hotel in New York
Wardrobe, the peer-to-peer digital marketplace to rent women’s and men’s clothing and accessories from people’s closets, has struck a fashion and sustainability partnership with The Gregory Hotel in New York. This is the first hotel partnership launch for Wardrobe. The way it works is prior or during a stay at The Gregory at 42 West 35th Street, hotel guests can reserve items from the Wardrobe app, and the items will be delivered to them at their hotel room for the duration of their stay. After wearing, they can leave it in the hotel closet or with the concierge. Asked why they decided to partner with Wardrobe, Yaniv Packin general manager of The Gregory, said, “As a sustainably minded hotel, this partnership with Wardrobe was an exciting opportunity to be a first mover in the industry and offer our guests an unforgettable experience during their stay. As a hotel we are trying to showcase more sustainable and mindful ideas from hosting an Earth Day event with @insteadofmovement and hosting mindful events including a gallery featuring the work of jewelry designer Ariana Ost.” Adarsh Alphons, chief executive officer and founder of Wardrobe, added, “We hope to learn a lot from this pilot and take its
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