What It Takes to Win Over the ‘New Fashion Consumer’

Seated in an angular, sun-soaked den atop colorful cushions, with apparel projects bestrewing tabletops, vice president of innovation at Lectra Philippe Ribera shared his vision of fashion’s future, which builds the same playfulness and experimentation into every solution. In an extensive first look, WWD tours Lectra’s “experimental” and “collaborative” Innovation Lab in the Bordeaux-Cestas campus in France during its annual global VIP fashion event, held at the same time. Lectra’s annual global VIP fashion event explored how technology is aiming to break down the barriers of the existing supply chain to entice the new fashion consumer. The program, titled “Winning Over the New Fashion Consumer” commanded attention toward a “co-created” fashion future whereby Lectra hopes to serve as a key partner. Since 1973, Lectra has emphasized digitalization of industry, with the fashion industry as a top priority, and partner. The two-day event was held April 10 and 11, celebrating international VIP fashion clients with live solution demos, expert sessions, as well as a guided factory and innovation lab tour. Each session was tailored to how brands can win the fashion consumer — diving into personalization in fashion, agile production at scale and automation across the supply chain. Keynote speeches were given by Peter Jeavons,

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from WWDWWD http://bit.ly/2UJdUXE