Andbox Unveils Collection Designed by Public School’s Maxwell Osborne

Public School’s Maxwell Osborne has a new game — creative director of consumer products for Andbox, the multifranchise esports organization. Launched two months ago by Sterling VC, Andbox owns and operates the Overwatch League team NYXL and the professional New York Call of Duty team. It hosts local gaming events and other experiences in the five boroughs. Sterling VC’s parent company, Sterling Equities, is the principal owner of the New York Mets, as well as the SportsNet New York network. Osborne isn’t giving up his day job, but understanding the world of gaming took some exploring. A year in the making, the project came together through Andbox’s vice president of consumer products and merchandising Collete Gangemi, whom Osborne got to know 14-plus years ago. With 300 million active gamers worldwide, Andbox is keen to tap into that market with “something that is more fashionable than just a gaming T-shirt that has a juvenile graphic around their favorite game. That’s really what most gaming apparel is right now,” she said. “There is a massive market opportunity with a huge consumer base of fans of e-sports and set regular games that did not have an apparel brand to really grasp onto, unlike with action

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