Grimes to Appear in Fall Ad Campaign for Adidas by Stella McCartney

MAKING MUSIC: Stella McCartney has received some celebrity reinforcement from the Canadian musician Grimes, who is featuring in the fall Adidas by Stella McCartney campaign. A commitment to sustainability isn’t the only common denominator between the British designer and the Canadian musician. Three years ago Grimes joined Madonna’s daughter Lourdes Leon, Amanda Stenberg and Kenya Kinski-Jones in a video for McCartney’s Pop perfume video campaign. But it was Grimes who headlined that ad campaign, which was photographed by Glen Luchford. Born Claire Elise Boucher, Grimes is a self-taught musical and visual artist. The 31-year-old has become a familiar face on the fashion circuit. As part of her ongoing effort to help reduce the environmental impact, McCartney chose an assortment of eco-friendly cutting-edge fabrics for the fall collection, but ones that are performance-oriented. Recycled polyester made with Parley Ocean Plastic, and regenerated Econyl yarn are among the options. To try to ensure the looks stand up during high-intensity workouts and unexpected or severe climate conditions, there are such enhancements as Adidas’ Boost, Climachill and Climalite. The collection draws in part from McCartney’s fall runway, as evidenced by the combination of graphic prints, bold mesh, soft, blush color palette and earth tones. Consumers will find

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