Zendaya on Scent, Growing Up
Zendaya Coleman is looking at her latest career move — the role of Lancôme’s global ambassador — as the next step in a new phase for herself both personally and professionally. “I guess you could say I’m growing up, and I feel like I’m coming into my adulthood,” she said. She’s starting with the brand as the face of its Idôle women’s scent, then will front Lancôme’s makeup and skin care. The singer and actress talked with WWD about scents, the beauty business and red carpet hacks. WWD: What does fragrance mean to you? Zendaya Coleman: I feel like scents are immediately attached to emotions and are immediately attached to memories. I don’t know what fragrance my grandmother wears, but I can smell it anywhere. If I smelled somebody with my grandma’s perfume I’d be like, “That’s my grandmother’s perfume. You smell like my grandma.” But in a good way, because that’s the smell I’ve grown up with and it feels like home for me. WWD: What were some learnings you took away from the scent project? Z.C.: There’s so much more to it than “Oh, let’s name it this.” There are a 1,000 lawyers involved in naming something like this. It’s not like, “Oh, let’sFollow WWD on Twitter or become a fan on Facebook.
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