Borsalino Taps Diverse Cast for Fall Ad Campaign

Borsalino’s new course is well afoot. A year after its new owner, private equity group Haeres Equita, took full control of the Alessandria, Italy-based hatmaker, the company is unveiling an ad campaign for fall fronted by a cast of young and diverse faces that includes transgender model Valentina Sampaio. Lensed by Italian photographer Joseph Cardo, the images blend photography with painting as hand-painted floral motifs are superimposed onto the pictures. Models were captured in relaxed poses against a lacquered red door and raw canvases. In particular, Sampaio sits on a stool, sporting a distinctly Parisian outfit to match a blue bowler hat. The 22-year-old Brazilian model and actress has been in the news as of late after she was reportedly hired by Victoria’s Secret, drawing a strong, positive reaction on social media. Other talents include German model Franzi Mueller, Seoul-native J Moon and U.S.-based Allen Haygood, among others. A picture from the Borsalino fall 2019 ad campaign.  The campaign was art directed by Giacomo Santucci, a fashion veteran and former Gucci executive, who’s a member of Borsalino’s steering committee and serves as the brand’s creative curator. “My intention when it comes to photography is to elevate the medium to the level of other art forms,” Santucci said.

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