Mr Porter Taps Sid Mashburn for Exclusive Collection

Sid Mashburn is taking the plunge into wholesale. The Atlanta-based designer and retailer has teamed with Mr Porter on a collection of elevated tailored clothing, sportswear, footwear and accessories that will launch on the site today. The capsule will be sold on Mr Porter’s e-commerce site as well as in Mashburn’s five stores in the U.S. Mashburn, a veteran of Ralph Lauren, J. Crew, Tommy Hilfiger and Lands’ End, created his own brand in 2007 alongside his wife Ann, a former editor at Condé Nast. The brand expanded into women’s wear in 2010. Mashburn said Sam Kershaw, Mr Porter’s buying manager, reached out to him last summer and said he was interested in potentially doing something together. “He liked and appreciated our brand and what we stood for,” he said. They met in New York and then at Mashburn’s flagship in Atlanta, which cemented the deal. The Sid Mashburn label offers a contemporary take on American traditionalism. Mashburn knows that wholesaling is a different ballgame and admitted he’s “a little nervous and a lot excited” about the launch. But he has experience in direct-to-consumer businesses with Lands’ End and J. Crew and has also built an online business for Sid Mashburn, so he’s comfortable

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