The Face Isn’t Coming Back for Nostalgia’s Sake

The Face is back in print, but the British magazine is not trying to go back to its heyday. The covers for its first print issue in 15 years — 100,000 of which are being printed and will be sold on newsstands and online through The Face web site — are the first clue that the magazine is uninterested in capitalizing on the fond memories many in fashion have of its initial iteration. For its first new quarterly issue, the very 2019 pop stars Harry Styles, Dua Lipa, Tyler the Creator and Rosalia are each getting their own cover. There were a lot of names tossed around for the relaunch, according to editor Stuart Brumfitt, who is fully aware of the magazine’s place in the pantheon of Eighties and Nineties fashion and culture. This is the magazine where male androgyny was embraced early on; where a young Sade appeared on one of her few covers; where a 16-year-old Kate Moss broke out as a hippie beach child. But triggering sentimentality is not the goal of the new The Face. “We didn’t want it to be a nostalgia trip,” Brumfitt said simply. “We wanted it to be very now.” Harry Styles and Rosalia on individual

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