Kim Kardashian’s Skims Is the NBA’s Official Underwear Partner

The NBA revealed a multiyear partnership with Kim Kardashian’s viral underwear brand Skims on Monday. The company was named the official underwear partner of the NBA, WNBA and USA Basketball, paving the way for collaborative products and branding at events such as the NBA and WNBA All-Star games. “I am incredibly proud of Skims’ partnership with the NBA, as it is a reflection of Skims growing influence on culture,” Kardashian said in a statement. “Together, Skims and the NBA will connect people of all backgrounds through fashion, sport and talent, and I look forward to seeing the partnership thrive.” Kim Kardashian Kardashian, Skims cofounder Jens Grede and NBA commissioner Adam Silver held the press announcement in Brooklyn Heights on a mockup of a peachy nude-colored Skims basketball court, with the iconic Brooklyn Bridge behind them. “Skims has quickly become one of our most culturally influential brands,” Silver added. “We look forward to bringing NBA fans and Skims users unique experiences, new offerings and premium products through our partnership.” Adam Silver, Kim Kardashian and Jens Grede. The partnership announcement comes on the heels of the buzzy Skims Mens launch on Thursday. That new brand campaign, entitled “Every Body Is Wearing Skims,” featured NBA All-Star Shai Gilgeous-Alexander, Brazilian

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/hMZAcwY