The RealReal Launches New ‘Rare Finds’ Category With Similar Pieces Worn by Madonna, Rihanna and More

Luxury brand resale website The RealReal has launched a new category called “Rare Finds.” The new vertical, revealed Monday, features several pieces that are the same or nearly identical versions to items worn by Kylie Jenner, Tina Turner, Rihanna, Madonna and other celebrities. Thierry Mugler Space Age quilted motorcycle from the spring 1990 collection. In the past, extraordinary pieces like those were scattered throughout the platform. Now The RealReal features the Rare Finds category on the homepage as a dedicated vertical. The category is aimed at vintage collectors, celebrity stylists looking for rare pieces and customers with a deep knowledge of red-carpet fashion history. “We launched RareFinds as a one-stop destination for these exceptional items in order to provide even greater service to customers who might be interested in adding something to their personal collection or looking to sell one of their own treasures. As interest in vintage and unique luxury investments continues to grow, we hope the RareFinds category provides better insights into The RealReal’s assortment of exquisite pieces thanks to our team of knowledgeable and experienced experts,” Alex Tudela, senior lead, fashion and partnerships of The RealReal, told WWD. Chanel faux fur jacket from the fall 1994 runway. To help launch

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