Matthew and Camila McConaughey Launch Pantalones Organic Tequila With New Campaign

Matthew McConaughey and his wife, Camila, unveiled their new line of spirits, Pantalones Tequila, on Wednesday. “The world doesn’t need another celebrity tequila, but tequila sure could use a kick in the pants. Pantalones Organic Tequila is the best thing we’ve made with our pants on,” said Matthew and Camila McConaughey in a statement. Matthew and Camila McConaughey for Pantalones Tequila. The first ad for Pantalones Tequila features the husband and wife duo riding — sans pants — on motorcycles through an agave plant field. Another image in the campaign features the duo dressed casually against a red wall branded with Pantalones Tequila. The couple’s brand is described as a line of superpremium organic tequila crafted to celebrate having fun, doing good and not taking life too seriously. It’s an agave-forward tequila, meaning more of the purity of the agave plant is meant to come through in the taste. The Pantalones Tequila portfolio includes a Blanco, with notes of honey and citrus; a Reposado, aged nine months with hints of sweet fruit and fresh oak and an Añejo, aged 15 months with notes of vanilla, butterscotch and maple. Pantalones Tequila A third image in the new campaign showcases the three various flavors of tequila

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/uyEnqSD