Jhené Aiko Brings ‘Calm’ to the Desert in Skims’ New Cotton Collection Campaign

Jhené Aiko is the face of Skims’ latest campaign. The Grammy-nominated singer fronts the lifestyle brand’s cotton collection, showcasing new designs emphasizing comfort without sacrificing style. In the campaign photos, captured by South African photographer Henrik Purienne, Aiko poses in Skims’ cotton Ts, shorts and panties against the natural backdrop of the desert. The singer’s long, raven-black hair is pulled back into a flowing ponytail, while her makeup highlights her natural beauty. Jhené Aiko for Skims. “This was such a beautiful campaign to star in,” Aiko said. “As a longtime customer and genuine fan of the brand, I’m honored that Skims asked me to be part of it.” The campaign and images launch ahead of Aiko’s upcoming “The Magic Hour” tour, which kicks off June 19 in Detroit. “My outfits on stage can often be very intricate and restrictive,  but when I’m at home with my family or traveling on the road, comfort is essential. Skims Cotton styles provide me with the perfect solutions for my everyday life.”  Jhené Aiko for Skims. The campaign images feature Aiko wearing Skims Cotton Rib Cami, Tank and Tee, and Skims Cotton Jersey Boy Short, Cheeky Tanga and more. Each piece features soft, muted colorways. “Jhené’s presence adds

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