The 36 Best TikTok Beauty Products, Tested by Editors

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Updated June 26, 2024: This guide to the best TikTok beauty products was updated with newly trending makeup, hair care, and skin care products on the app, as well as additional editor testing reviews and insights on the latest beauty trends taking over TikTok. Our editors are currently testing additional products from TikTok-viral brands like Tarte, Dyson, and Rare Beauty for consideration in this guide. TikTok is a beauty lover’s paradise — it’s a place to discover viral Amazon beauty products, keep tabs on the latest glam trends, and learn every expert application technique under the sun. Our editors are constantly testing the best TikTok beauty products — from the highly-anticipated Rhode Pocket Blushes to the cult-favorite Wavytalk Pro Thermal Brush — to determine which coveted makeup, skin care, and hair care products are worth your hard-earned money. On TikTok, millions of users post amateur product reviews, demos, and shopping hauls across all beauty categories — and these videos are resonating with beauty lovers of all ages. According to a 2024 Adobe report, tutorials are the most popular content category on the

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