Celine’s Paris Stores Show Facets of Retail Concept

PARIS — Celine has opened two boutiques in Paris as part of a major worldwide retail push, with site-specific designs that illustrate the dual facets of the store concept designed by creative director Hedi Slimane. Its revamped flagship on Rue de Grenelle on the Left Bank features vintage elements, including French wooden furniture from the Sixties and Seventies, while the brand-new men’s store on Rue François 1er reflects the house’s architectural concept, juxtaposing materials such as natural stones with backlit ceilings and display units. The Grenelle store, which opened on March 4, has doubled in size to 4,950 square feet, with the ground floor expanded and dedicated to women’s wear, while a new second floor offers the men’s collection. The original element left of the former store is the polished concrete floor. Walls are covered in stones including Grand Antique marble, a deep black stone with graphic white veining from the South of France, and travertine from Iran, in an overall design that blends elements of Brutalism, Modernism, Bauhaus and Dutch art movement De Stijl. Among its most striking features is a specially commissioned large-scale wall panel by U.S. artist Oscar Tuazon. Titled “Mobile Floor,” it features what appears to be reclaimed fir and

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