Lafayette 148 Sets #UnordinaryWomen Campaign

Lafayette 148 will launch a campaign Friday titled #UnordinaryWomen featuring 16 inspiring, trailblazing women, in recognition of International Women’s Day. The campaign tells the stories of these accomplished women, focusing on their strengths, inspirations and influences, and photographed by Sophie Elgort. The initiative will span three months, with a focus on women honoring women through March and mid-April, and an emphasis on mothers and daughters from mid-April through the end of May to coincide with Mother’s Day. The campaign will have a charitable component encouraging followers and brand ambassadors to honor the #Unordinary Women in their own lives to benefit She’s the First, an organization which helps supports girls’ education around the world. Among those being featured are Stella Abrera, a prima ballerina with the American Ballet Theatre and the company’s first Filipina-American principal dancer; Sophie Elgort, the campaign photographer and one of Forbes 30 Under 30 in 2016; Barbara Gast, chief creative officer of Lafayette 148; Anjali Kumar, founding counsel of Cheddar and Warby Parker and author of the book “Stalking God: My Unorthodox Search for Something to Believe In”; Lauri Freedman, head of product development at the Whitney and cocurator of “Eckhaus Latta: Possessed,” the museum’s first shoppable fashion exhibition; Fern

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