Matchesfashion Sets Sail for the Med With Pellicano Hotels on Board

LONDON – Matchesfashion.com is taking its retail show to the Italian coast in a partnership with Pellicano Hotels that ups the ante on experiential retail, and puts a new spin on traditional hospitality. WWD has learned that the retailer and the hotel group are planning a series of consumer-facing events aimed at satisfying customers’ appetites for fashion, travel, food, history and culture. The “tour” starts on May 15 in London and runs until June 7 in Italy. The Il Pellicano x Matchesfashion.com Italian Grand Tour will see customers attend a cocktail and dinner at the retailer’s 5 Carlos Place townhouse in London’s Mayfair. A few weeks later, they’ll also be able to hang out and shop on a Thirties yacht that will be transformed into a pop-up resortwear shop. The boat will sail from Il Pellicano in Porto Ercole, Tuscany, to the group’s other hotels: La Posta Vecchia, outside Rome, and Il Mezzatorre on the island of Ischia. The aim is to appeal both to Matches and Il Pellicano customers, who likely have lots in common. The event is not limited to VIP customers, and anyone can join. The event, part of the retailer’s quest to be “the most personal luxury shopping site,” follows

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2H5JjkK