The Growing Italian Fashion Opportunity in China, According to Redstone Group

CHONGQING, China — “We are like Marco Polo,” said Zhao Yizheng, chief executive officer of Redstone Group. The Chinese businessman, who oversees an expanding high-end fashion group, was sitting at lunch next to a red bubbling hotpot that the city here is known for. The occasion? To fete a new Chongqing boutique for Giada, the Italian label and his group’s biggest brand, and with it, the staging of an outdoor fashion show at the city’s People’s Liberation Monument. Later that same day, as the models sauntered down the runway wearing Giada, $2.8 billion worth of deals were being signed between Rome and Beijing, making Italy the first G7 country to sign onto China’s Belt and Road Initiative. Italy’s minister for economic development Luigi Di Maio told the press that day that “there is a lot of ‘Made in China’ coming into Italy and too little ‘Made in Italy’ that goes into China.” Zhao, who has in one form or another been working to bring Italian brands to the country for the past three decades, couldn’t have agreed more. A large crowd gathered in the square to watch the Giada show.  Courtesy The entrepreneur now runs Redstone Group — which aside from Giada includes fellow Italian brands Curiel,

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