EXCLUSIVE: Elizabeth and James Lands Exclusively at Kohl’s
Kohl’s Corp. just landed a big one. Elizabeth and James and Kohl’s have struck an exclusive partnership to bring the Elizabeth and James contemporary brand, founded by Mary-Kate and Ashley Olsen, to Kohl’s stores nationwide and Kohls.com, starting for holiday. Kohl’s will be the exclusive retailer of Elizabeth and James apparel, handbags, and accessories. Elizabeth and James’ former apparel and accessories line, which shipped its last collection to upscale retailers’ brick and mortar stores in fall 2018, had been distributed to stores such as Bloomingdale’s, Saks Fifth Avenue, Nordstrom, Neiman Marcus and Net-a-porter (although some fashion merchandise appears to be still available online). The fragrance will continue to be sold at upscale retailers. In August 2015, Mary-Kate and Ashley Olsen took back the license of their contemporary brand Elizabeth and James from Los Angeles-based Jaya Apparel Group, which had held it since its inception in 2007. The first collection under the Olsens’ purview was for pre-fall 2016. In 2016, market sources indicated that Elizabeth and James apparel and accessories was generating between $40 million and $50 million in wholesale volume. The Olsens, who are three time CFDA winners, also design the highly successful luxury collection called The Row, which will continue to be sold at
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