Modcloth Installs New Management Team
A shake-up of top management at Modcloth, the Walmart Inc.-owned e-commerce site known for selling vintage clothing and its own line of apparel in a full range of sizes, saw the departure on Wednesday of chief executive officer Antonio Nieves, and the appointment of a new team, effective today. Modcloth on Wednesday revealed to WWD exclusively that Silvia Mazzucchelli has been named ceo. Mazzucchelli recently led the turnaround and relaunch of American Apparel as vice president, direct-to-consumer. The new American Apparel is promoting a strong body-positive message, which is a key tenet of Modcloth. Mazzucchelli also expanded American Apparel’s manufacturing from just in the U.S. to global. Prior to American Apparel, from 2014 to 2016, Mazzucchelli was chief merchandise officer of Toms Shoes. She held the role of vice president and general manager of Guess Inc. from 2010 to 2013. Sabina Weber was named vice president of marketing at Modcloth. She worked with Mazzucchelli at American Apparel as vice president of brand marketing. Jahnavi Parekh, former senior director for corporate of financial planning and analysis at Walmart e-commerce, joins Modcloth as vice president of finance. Modcloth framed the staff changes as “an important step in its mission to celebrate women,” adding that installing the
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