Sì Sposaitalia Attracts International Buyers With New Layout
MILAN — “The show went very well. This was an extremely important edition for us because we introduced several changes,” said Elena Jemmallo, Sì Sposaitalia show manager. In particular, with this edition, the four-day bridal trade show, which closed here on April 8, unveiled a new layout with the booths designed as charcoal gray boxes and organized in areas highlighting the market positioning of the brands showcasing their bridal collections at the fair. “Many exhibitors told us that the new design and setup of the booths facilitated their trading and of course we are very happy to hear this,” Jemmallo said. Sì Sposaitalia welcomed 10,279 visitors, 30 percent of them coming from international countries. In particular, the most numerous visitors came from Japan, followed by Germany, Spain and the U.K. In addition, the number of Russian visitors doubled compared to last year. The trade show also enlarged its runway show venue, which saw 15 brands unveiling their creations on the catwalk. These included Elisabetta Polignano, which showed an eco-friendly capsule developed with sustainable denim manufacturer Italdenim, and Bellantuono Bridal Group, which presented a mini-collection of dresses designed by I’m Isola Marras creative director Efisio Marras. Maison Signore 2020 Bridal Collection Luca Estro/Courtesy Photo “We saw a
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