The ‘Smart Choice in Creating Fashion’

Combining firsthand knowledge in raw material development, ingredient branding for leading international organizations and 30 years of experience in the textile sector, Giusy Bettoni, already envisioned fashion’s future. It’s one where smart choices — and responsible innovation — propel a more holistic fashion industry. So, Bettoni created an international platform to connect all the key players in fashion, providing the resources they need to realize sustainability and redefine the conventions of “sustainable fashion.” CLASS — an acronym for “Creativity, Lifestyle and Sustainable Synergy” — was born in 2007, and over a decade later — it’s considered the go-to global resource for smart material innovation, education, marketing and communication,” the organization said. Today’s “conscious consumer” “The consumer, is for sure, more demanding about ethical and sustainable issues. But the question is: ‘How is the market responding to this?’” said Bettoni, who also pointed out rising eco-fabric sales, revealing “one of the fastest growing areas.” Bettoni believes “responsible innovation represents the core interest in the fashion industry in 2019,” and it’s no doubt fueled by this consumer demand, citing the rise of the “conscious consumer” identified in reports from Euromonitor International, and more. But instead of using terms such as sustainable or ethical fashion, Bettoni prefers

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2GzNYKl