Looking Beyond the Labels
Lasting change means a commitment that goes beyond labels. In its 2025 sustainability goals, Avery Dennison, a global materials science and manufacturing company is collaborating, innovating and transforming industries. For two years running, Avery Dennison was named to Barron’s 100 Most Sustainable Companies List for 2018 and 2019. Avery Dennison’s 2025 sustainability goals “address plastic recyclability and industry waste” with increased urgency, as Georges Gravanis, president, label and graphic materials at Avery Dennison revealed in a statement. As it relates to the fashion industry, Avery Dennison reveals a complete portfolio of products which solve sustainability challenges. Innovations include sustainable packaging, blockchain and RFID solutions to fuel transparency in the supply chain and labeling solutions that utilize recycled yarn. Its intelligent labels, which utilize RFID technology and IoT software, aim to connect apparel items across the value chain. RFID technology offers apparel retailers and manufacturers increased efficiency and visibility in their supply chain, reducing waste and cutting costs further. In store, that RFID-buffered experience means connected products, frictionless commerce and greater inventory accuracy. When given the choice, environmentally aware customers will often gravitate toward minimal, recyclable packaging, which is why Avery Dennison packaging engineers work hand and in hand with its sustainability team toFollow WWD on Twitter or become a fan on Facebook.
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