Think Tank: Buy Better, Wear Longer, Dispose Smarter: Know Your Clothes Like a Pro

Fashion brands nowadays are becoming more eco-aware, and so are consumers. From production to disposal, fashion retailers and upscale designers alike are rethinking the effects their fabrics have on the environment. Even though we tend to see fashion’s ecological impact as a brand focused problem, as consumers, we can play an important part in creating a path toward a sustainable, and more importantly a zero-waste future. It is as simple as changing our mind-set and being more mindful about the choices we make. All it takes is to gain a little more knowledge about the clothing we wear. The textile industry draws significantly upon the ecosystem for the raw materials that create our fabrics, but some production processes tend to be more “unfriendly” than others. The great news is that as major brands become increasingly eco-conscious, sustainability standards are also gaining traction across the industry, such as the internationally recognized Organic Content Standard, Responsible Down and Wools Standards, and Global Recycled Standard by Textile Exchange as well as the Global Organic Textile Standard. These standards support best practices and contribute to the emergence of organic or recycled fiber alternatives. As most of us understand the detrimental impacts that fiber production has

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