Koral Delves Into Men’s With Equinox 

LOS ANGELES — Koral, the activewear brand backed by Seven For All Mankind cofounder Peter Koral, will enter the men’s space exclusively with Equinox before a broader rollout at retail. The men’s line launches with more than 20 stockkeeping units, priced from $75 to $300 and utilizing many of the same performance fabrics seen in the women’s line, such as lightweight scuba. The men’s collection takes on a streetwear-inspired aesthetic and a color scheme of navy and taupe. The official launch is April 30 in 19 Equinox stores for a six-month exclusive, in addition to Koral’s online shop. The collection will broaden for fall with a larger stockkeeping unit count distributed to more retailers. “I would love if men’s could be just as big as the women’s business one day,” chief merchandising officer and cofounder Marcelo Kugel said. “I think we can get a stronghold in the market and that’s why Equinox wanted to be our main partner on this because they see the opportunity for growth and then we’ve also been approached by Peloton, Barry’s Boot Camp and Net-a-porter with the launch of fall.” Koral helped fund the business in the beginning, fueling about $8.5 million worth of working capital. The business has now been

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