Time Magazine Taps New Crop of Editors

Time magazine has a whole new group of editorial leaders to take up plans for expansion under the ownership of Marc Benioff. Coming off its first week as an independent publisher, having been bought about six months ago by Salesforce billionaire Benioff, the magazine revealed the appointment of eight new editors who were either promoted or brought in from other news organizations. “When I think of everything we’ve been able to accomplish as a team in a year in which we were sold not once but twice,” editor in chief and now ceo Edward Felsenthal wrote in a memo to staff, “I’m filled with optimism about what is possible going forward.” The overall goal is to expand coverage with the new backing from Benioff, who is making good on his promise to invest in the nearly 100-year-old title he bought in a personal capacity. There’s even a rumor floating around that as part of every staffer officially signing on to work for the new independent company, $1,000 bonuses were handed out. A company spokesperson couldn’t be reached for confirmation. With or without a signing bonus (something pretty much unheard of in journalism circles), Sam Jacobs, a Time editor for about five years, has been

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