Why Maris Collective’s Betting Big on Hospitality in Retail

LOS ANGELES — Maris Collective founder LeeAnn Sauter posed the question to herself long ago of what’s more important to customers: a brand or an experience. The next step in the life of the luxury retailer she started a decade ago holds the answer as Maris Collective turns its focus to helping global hospitality brands across a guest’s entire hotel experience, from checking in to design and on-site shopping. The first of those projects will be revealed in January 2020 in the Caribbean, a project Maris Collective has been tapped to oversee the branding of a property being repositioned. Sauter declined to disclose the specific hotel other than to describe it as “the largest and most prominent in St. Thomas.” The project means handling everything from branding and programming to design, retail and product throughout the property. “I see it as an opportunity of consistency and that just goes back to having an exceptional experience and having a level of impact, really over-exceeding client expectations,” Sauter said. “If you don’t have that and you don’t understand how they’re living their life, things are fragments. Hotels in particular have all this information on their consumers and they should be able to over deliver.” There’s a real

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