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Thursday 30 May 2019

Nick Graham’s Journey From Jokester to Entrepreneur

NEW YORK — Nick Graham offered up a preview of the title and cover art for his new book — “If You Don’t Ask, the Answer Is No: True Stories About Changing the World…and Its Underwear” — during a Fashion Group International event Wednesday night. One problem though: The book isn’t actually written yet. But that didn’t stop the founder of Joe Boxer and the Nick Graham collection from offering up an hour of lively stories and motivational moments from his career. Those stories will be the crux of the book — when the designer actually finds the time to sit down and write it, he said. Since his childhood in Canada as the son of two immigrants from England, Graham has found innovative ways to get noticed. That includes everything from the world’s fastest fashion show — 1.2 seconds by a human cannonball — to a presentation at 30,000 feet on a transatlantic Virgin Atlantic flight, shooting underwear into space on a rocket to 126,000 feet, and other off-the-wall antics that have come to define his career. Most recently, he has shown his lifelong love for science by teaming with astronaut Buzz Aldrin, Bill Nye and NASA for collections inspired by

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