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Thursday 30 May 2019

Diesel Awards Aalto University Graduate

MILAN — Diesel has reinforced its commitment to support young talents by partnering with Finnish Aalto University, established in 2010 as a merger of three major local universities operating in the technology, economics, art and design fields. After hosting a dinner at Helsinki’s storied Hotel Kämp to celebrate the institution’s 2019 graduating class, the company bestowed a Diesel Award to one of the graduates presenting their final collections during a fashion show staged on Wednesday. The award went to Justus Kantakoski, who was one of the five contestants showing customized Diesel denim pieces in their final project. With the accolade, Kantakoski received a money prize to support the development of his first fashion collection. Diesel Award winner Justus Kantakoski’s denim outfit.  Guillaume Roujas This is not the first time the Italian denim specialist joins forces with Aalto University. Earlier this year, the Window Project contest marked the debut of the partnership. As part of the competition, students were asked to design mock window concepts for Diesel’s Helsinki store, located in the city’s Mannerheimintie main street. Back then, the prize was bestowed to Jim Bergstrom and, as a result, his project was implemented at the store earlier this month and will be available for the next two

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