Think Tank: The Blue Truth About Sustainability in Denim

Over the past few years, there has been a major buzzword in the denim Industry: sustainability. But to truly understand the definition of sustainability, I needed to look it up. Sustainability is a complex concept. The most cited definition relates to sustainable development that meets the needs of the present without compromising the ability of future generations. It also means the avoidance of the depletion of natural resources in order to maintain an ecological balance. While attending a Kingpins Transformers show, the theme was about sustainability and transparency. Previously, the presentations involved brand representatives talking about sustainability from more of a marketing perspective. This time, though, it was farmers and growers talking about sustainability “from the plant to the pant.” That day I was transformed and was the start of a search to find a truly sustainable supply chain. Which led me to reveal some “blue truths” about the denim industry while raising some key questions: Is sustainability a trend like ripped or upcycled jeans? What does it mean to be truly transparent and sustainable? Pete Seeger  Shutterstock / Sandra A. Dunlap I am often reminded of a Pete Seeger quote from 1969 urging people to “think globally and act locally.” Which got me

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