EXCLUSIVE: Todd Snyder to Open at Former J. Crew Liquor Store Site

Todd Snyder is heading to TriBeCa. The CFDA Award-winning designer confirmed to WWD that his label will open its second New York City store at 237 West Broadway in TriBeCa in the former J. Crew Liquor Store space. Snyder in 2008 played an integral role in J. Crew taking over the space, which was formerly an alcohol purveyor. The company transformed the aging storefront into a downtown men’s fashion destination with a rustic look and a vintage charm, and Snyder, who was J. Crew’s senior vice president of men’s wear at the time, was part of the project every step of the way. Snyder worked with Andy Spade and then-chief executive officer Mickey Drexler to create the men’s emporium that also served as the introduction of the brand’s Ludlow suit style, which remains among its best-selling models today. “This space holds a lot of history for me and I can’t wait to get back to my roots,” Snyder said. “When we first launched the Liquor Store, I wanted to create a new retail experience and since then, I’ve been able to do that with my own brand. Now there’s a fresh opportunity to reimagine the location where it all started.” Snyder worked with his parent

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from WWDWWD http://bit.ly/2MjKPmO