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Wednesday 29 May 2019

Alexander Wang Readies for Rockefeller Center Runway Show

IN A NEW YORK MINUTE: Alexander Wang is taking a democratized approach to his Friday night show at Rockefeller Center. About 360 media types and invited guests will be “rinkside,” as in watching every model’s turn where the storied skating rink resides in wintery months. In addition, nearly 1,000 fans and passersby will line the upper level. The al fresco set-up is a first for Rockefeller Center, as the designer has made a habit of incorporating public elements and consumer touchpoints in his industry-related efforts. “Part of the coup of winning this location” is that the company has a really organized location for industry types “to sit and see the show in a very controlled manner on the lower level,” an Alexander Wang spokesman said. “Then, we invite essentially New York City to come to experience the show on the upper plaza. As an American brand that is rooted in New York, Rockefeller Center represented the energy and the epicenter of New York City,” according to a spokesman for the designer. True to the area’s animated street scene, there will be an assortment of concession stands with snacks, treats, beverages and entertainment, as well as pedicabs. “We thought of this as a

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