Knot Standard Expands Shop in Bloomingdale’s Flagship

Knot Standard has upped its visibility at Bloomingdale’s. The men’s custom clothing brand has expanded its footprint at the department store’s 59th Street flagship, adding 20 percent more square footage and installing a Style Wall intended to enhance and personalize the shopping experience. The Style Wall is a voice-activated, life-sized, digital design tool that can bring a customer’s order history, shopping preferences, personal interests and stylist recommendations into the physical space. Knot Standard has used the tool in its showrooms, but this is the first time it is available at Bloomingdale’s. John Ballay, Knot Standard’s chief executive officer and cofounder, said the Style Wall helps shoppers feel more comfortable with the custom experience. The shop at Bloomingdale’s has twice the usable space, Ballay said, and is located next to Eton shirts. He said since opening there in November of 2016, Knot Standard has drawn a lot of men searching out suits and tuxedos for weddings. In the 10 Knot Standard showrooms, shoppers tend to buy more suits for other occasions. Although this is the only Knot Standard shop in a Bloomingdale’s store, it has performed well, Ballay said, and offers a reasonably priced alternative to custom men’s wear. “We believe Knot Standard brings a new model

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