EXCLUSIVE: Armani Men Skin Care Set to Launch

PARIS — Armani Beauty’s new skin-care line is surfing two swelling trends: that of grooming for guys and consumers’ quest for sustainable products. The launch of Armani Men, starting in June, is also part of Armani Beauty’s evolution. “Armani Beauty is completing a successful transformation, from a mainly fragrance-driven business to a [billion-euro-plus], global, three-axes beauty brand, well-balanced between fragrances, makeup and now skin care, with a strong acceleration of the Crema Nera range, in particular, due to a boom in China and more generally in Asia,” Véronique Gautier, global president of Giorgio Armani Fragrance and Beauty, told WWD. The formulas for Armani Men’s three products have up to 99 percent of their ingredients derived from nature and are highly biodegradable. The products also come in eco-designed packaging. There’s the Face Wash, the Toner and the Moisturizer Face & Eyes, each billed to have only ingredients that are essential and efficacious, to give moisturizing and antipollution effects. The Face Wash, which has 99 percent of its ingredients from nature, includes jojoba pearls and birchbark extract, plus the MAG C vitality complex to protect skin. The 98 percent biodegradable formula purifies, smooths and softens skin. The Toner is said to soothe, moisturize and energize all types of

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from WWDWWD http://bit.ly/2KcgS5g