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Thursday 30 May 2019

Greg Lauren Collaborates With Paul & Shark on Three-Drop Collection

MILAN — Paul & Shark has teamed with Greg Lauren on a special men’s collection, which will include three drops. The first capsule will hit selected top stores, including H.Lorenzo, Barneys New York, Kith Miami, Browns, Antonioli, l’Eclaireur, Joyce, Dover Street Market Ginza and 10 Corso Como Seoul, on June 3. “This is a very exciting project for me and it’s an incredible opportunity to work with Paul & Shark,” said Greg Lauren, Ralph Lauren’s nephew, who in 2011 launched his namesake label. The Greg Lauren brand offers pieces where traditional staples are reworked with an arty, artisanal touch. “I come from the world of heritage and Paul & Shark is a third-generation company with a great reputation. I think it was a natural fit. I think I know how to take heritage and redefine it in a way that is artistic and modern. I really believe that the new luxury sits in creativity and uniqueness.” The first drop, which was crafted by hand by Lauren in Los Angeles, consists of seven styles, including a peacoat, a pair of army navy pants, a pair of fleece trousers, hooded sweatshirts, a work jacket and a beanie. Lauren created all the designs by reworking, destroying

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