YNAP Creates Female-Only Contest
MILAN — Yoox Net-a-porter Group is reinforcing its commitment to support and promote digital education among younger generations. This time the company has launched a female-only contest with the goal of showing the creative possibilities offered by technology and encourage women to purse digital careers, ultimately aiming to increase female representation in the tech industry. “There aren’t enough women in tech,” said the company’s chairman and chief executive officer Federico Marchetti. “We strongly believe that fashion can provide an effective lens to tackle this issue and change young people’s perceptions, helping to introduce more female talent to digital careers and fulfill their creative potential.” Dubbed “Incredible Girls of the Future” and running through July 1, the competition invites international young women aged 16 to 25 to submit ideas for the creation of an innovative new fashion app. A sustainable approach is among the elements requested in the projects, which need to drive sustainable change and positively impact the industry. In order to select the winners, YNAP has tapped a panel of jurors comprising international fashion and technology profiles. These include M Missoni’s creative director Margherita Maccapani Missoni, who underscored the importance to “nurture young talents and provide a platform for their voices to be heard.Follow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/2HMcKHG
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