Shanghai Offers Intellectual Property Rights Protection to Local Fashion Industry

LONDON — Shanghai Fashion Week has been approved to become a registered trademark by China State Administration for Market Regulation, announced Kunlin Xu, vice mayor of Shanghai Municipal People’s Government, at a conference. It is the first fashion week in China to ever go through the procedure. “It is a milestone since it demonstrates that the state government attaches importance on intellectual property protection work. It is also an acknowledgment of the function and value of Shanghai Fashion Week as a benchmark service platform for China’s fashion industry, and more fully reflects the new height of Shanghai’s urban business management level,” Xu said. The conference also addressed the pressing issue of how to provide better protection to Chinese design talents and a better creative environment. A panel discussion at Shanghai Fashion Week conference.  Courtesy Photo Xiaolei Lv, deputy secretary-general of Shanghai Fashion Week Committee, said “I have been working on the development and promotion of Chinese independent designers for 17 years in Shanghai Fashion Week. Over the years, the creativity of local designers has been blown out. They are creative, but their self-legal awareness and protection awareness are very weak. Brands and even names have not been registered. A series of things such as copying,

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2W140Bk