Think Tank: 19 Branding Lessons From the Top 5 Retailers

The top five retailers in the U.S. made nearly $230 billion dollars in 2018. So, they must be doing something right. Walmart, Amazon, Costco, Walgreens and Home Depot have each built strong brand identities and all benefit from powerful household recognition and strong brand equity. As we noted in a prior report, “A brand is the sum total of the experience your customers and customer prospects have with your company. A strong brand communicates what your company does, how it does it and, at the same time, establishes trust and credibility with your prospects and customers. Your company’s brand is, in many ways, its personality. Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your web site, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks.” These top retail businesses know that their brand is invaluable. These are the businesses that we should be learning from. So, we’ve studied what these mega-brands are doing right…and wrong. We’ve cultivated a list of five actionable lessons that apply to retail businesses of any size — not just mega-retailers. Walmart: Build a better brand

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2JMqgNE