Fashion Weeks Are Taking Steps, Big and Small, Toward Sustainability

LONDON — With crowds come waste and fashion weeks around the world are a big draw for local and international visitors. As a result, fashion weeks are working as hard as brands to go as green as possible, from event production to travel logistics. Copenhagen Fashion Week has already pledged to become one of the most sustainable international fashion weeks. The newly appointed chief executive officer Cecilie Thorsmark has in her first six months set up an advisory board of specialist consultants, creative directors and politicians to achieve this mission. “Luckily the industry here in Denmark and Scandinavia is quite at the forefront of sustainability,” said Thorsmark, whose organization chose to stop the use of single-use plastics such as water bottles, uses electric cars to transport guests around the city and hosts them in the city’s most sustainable and ISO-certified hotel. Thorsmark and her team are always looking to work with more sustainable partners. “We prefer to work with partners whose sustainability efforts are ambitious. We’ve been in situations where we’ve had to decline the opportunity to work with a specific supplier because we didn’t share the same values in terms of sustainability,” she said, pointing out that she hasn’t seen any pushback

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